Health Care IT startup. Led through NSF Grant process.
Taught Senior-level Advertising and Marketing at College of Business Administration, Creighton University (Ranked #1 in US News Rankings 2010 for Regional Universities-- Midwest)
Led local media startup focused on individualized event listings.
Profit & Loss responsibility for The Progressive Farmer, the largest Rural-Focused Magazine in the US (3.5 million readers), which DTN acquired from Time Inc. in January 2007. Managed all aspects of Business Unit. Also responsible for all other DTN Advertising business. The Progressive Farmer was founded in 1886 and serves large rural landowners both in and outside of agriculture with a magazine, website, and newsletters. It has the largest circulation of any US magazine in C&D counties, serving advertisers in the Truck, Lawn & Landscape, Tool, Telecom, Apparel, Sporting Goods, Agriculture and other categories. Vice President, DTN Media Group. Develop and execute Strategy to grow America's largest farm media company.
Multiple positions at Private Equity-backed B2B Media Turnaround. DTN is the world's leading agricultural media company, offering America's large farmers and agribusinesses critical business information around prices, analysis, and production. Played leadership role in company as it rose from Chapter 11 to significant profitability. Principal duties have been around Content and Strategy: -Acquire all external content from vendors like Dow Jones and Reuters -Develop strategy for private-equity-backed growth company -Product development for multiple segments and media -Pricing Analysis and Execution -Segmentation and Market Analysis -Mergers & Acquisition -Business Development -Temporary Editor-in-Chief, replaced by Editor from Wall Street Journal
Led McKinsey teams around the world. Specialized in Media & Entertainment Companies adapting to digital world. Served clients in UK, France, Ireland, Netherlands, Denmark, Brazil, Singapore, US, and Canada. Co-authored "Keeping Baywatch at Bay" in McKinsey Quarterly, "Public Service Broadcasters Around the World", cited in The Economist. Business issues addressed included: Digital Strategy, Growth, Organization, M&A, Pricing, Business Models, Marketing. Firm expert on Children's Media.
Started International Distribution of Comedy Central brand and programs to Television and Home Video. Executive Producer of "Special Delivery," late night comedy show on ITV, the UK's highest-rated network.
I was part of a sales team that introduced the world outside the USA to Saturday Night Live (for better or for worse), starting from a base of zero. The challenge was taking a topical US comedy show, very often focusing on national politics, and making it relevant and valuable to broadcasters from Thailand to Turkey. We created and sold a 30-minute International Edition, which focused on Movie Stars and Music, to 48 counties on 5 continents. (And yes, Wayne's World was seen in Croatia.) Also sold large library of kids' programming-- including Frosty the Snowman, Speed Racer, and Felix the Cat-- to the same markets.
Startup Social Media Agency that Monitors, Creates Content, and Grows Communities for businesses across the country.
MBA
AB
Concentration: Classics
Marketing, Strategy, Agriculture, Kids' Media, Comedy, British History, The Boston Red Sox, Arsenal, New England Patriots, Tom Wolfe, Evelyn Waugh, Robert Caro, Cape Cod, Sailing.
This BrandYourself profile is automatically optimized to show up high in Google